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			    <title>Marketingfeeds - Het laatste marketing nieuws in een overzicht</title> 
				<link>http://marketingfeeds.nl/</link> 
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			<title>Report: Video Accounts For Half Of All Mobile Traffic; Android Biggest For Mobile Ads</title>
			<link>http://marketingfeeds.nl/artikel/report-video-accounts-for-half-of-all-mobile-traffic-android-biggest-for-mobile-ads</link>
			<description><![CDATA[Mobile video now accounts for half of all mobile traffic; and on some networks, that number is as high as 69 percent — a testament to the rise of smartphones and tablets as the mobile devices of choice for consumers, and their growing interest in using these devices to do a lot more than just make phone calls.
The data, from a new report on mobile data usage by mobile analytics firm Bytemobile, also found that Android is generating more mobile ad volume than iOS devices, and that Google now accounts for 75 percent of ad-generated data across all platforms.
Bytemobile says it has collected this data from a cross-section of its mobile carrier customers. It focuses on usage of two main platforms, Apple’s iOS and Google’s Android.
As many have already suspected, tablets are driving significantly more data traffic than smartphones. On Apple’s iOS platform, an iPad user generates three times as much traffic as someone using an iPhone; while on Android, the figure is twice as much.
This is not too surprising: tablets’ bigger screens are that much more conducive to consuming video and other content than the smaller screen of a smartphone; and in the case of something like video, those tablets will require higher resolutions, which also translates to heavier data use.
Indeed, video, along with other streamed services, are proving, once again, to be bandwidth hogs. The most-used application on iOS, for example, is Safari, accounting for 61 percent of all transactions. But when it comes to what takes up the most data volume? Bytemobile says it’s the Media Player, with 47 percent of all volume.
The same goes for individual applications. Although users spend slightly more time per session on Facebook than they do YouTube — 9.06 versus 8.51 minutes, respectively — YouTube generates, on average, 40 megabytes per session, compared to 120 kilobytes for Facebook or 170kb for Twitter. Twitter’s average session usage is 4.57 minutes.
Bytemobile also took a look at where mobile advertising is sitting in the mix. As ad networks have also been showing for the last several quarters, Android devices are edging out over Apple’s iPhone and iPad in terms of generating mobile advertising traffic.
Not only are there collectively more Android devices on networks than iPhones — Android now accounts for half of all smartphones worldwide — but those devices are generating more ad impressions and engagement — collectively called “transactions” by Bytemobile. On Android some nine percent of all data transactions are ad-related, while on iOS the proportion is five percent.
But it may too early to start worrying that mobile ads are becoming a strain on your data plans: ads accounted for only two percent of data volume on Android and only one percent on iPhone.
Google, owner of AdMob, AdSense and DoubleClick, dominates the mobile ad space, accounting for 75 percent of all ad data, but when it comes to the single-most consuming ad network, that dubious honor goes to Apple’s iAd: it’s video-rich ad units generate nearly 16 MB of data per transaction; the lowest were AdMob’s display units, which generated less than 4MB.
         


     
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			<pubDate>Thu, 23 Feb 2012 06:29:25 CET</pubDate>
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			<title>The 2 User Metrics That Matter for SEO</title>
			<link>http://marketingfeeds.nl/artikel/the-2-user-metrics-that-matter-for-seo</link>
			<description><![CDATA[Posted by Dr. Pete
	In the wake of Google’s Panda updates, there’s been a lot of fear regarding user metrics and how they impact SEO.  Many people are afraid that “bad” signals in analytics data, especially high bounce rates and low time-on-site, could potentially harm their rankings.

	I don’t think Google is tapping into analytics data directly (I’ll defend that later), and I don’t think they have to. There are two user metrics that both Google and Bing have direct access to: (1) SERP CTR, and (2) “Dwell time”, and I think those two metrics can tell them a lot about your site.

	Google Analytics (GA) &amp; SEO

	The official word from Google is that analytics data is not used for ranking. Whether or not you believe that is entirely up to you, and I’m not here to argue about it. I’ll only say that it’s rare to hear Matt say something that emphatically.  I think the arguments against using analytics directly as a ranking factor are much more practical in nature…

	(1) Not Everyone Uses GA

	Usage stats for GA are tough to pin down, but a large 2009 study placed the adoption rate at about 28%. I’ve seen numbers as high as 40% being quoted, but it’s likely that somewhere around 2/3 of all sites don’t have GA data. It’s tough for Google to penalize or devalue a site based on a factor that only exists on 1/3 of all sites. Worse yet, some of the largest sites don’t have GA data, because those are the sites that can afford traditional, enterprise analytics (WebTrends, Omniture, etc.).

	(2) GA Can Be Mis-installed

	Even for sites using GA, Google can’t control how it’s installed. I can tell you from consulting and from Q&amp;A here on SEOmoz that GA is often installed badly. This can elevate bounce rates, reduce time-on-site, and generally add a lot of noise to the system.

	(3) GA Can Be Manipulated

	Of course, there’s a malicious version of (2) – you can mis-install GA on purpose. There are ways to manipulate most user metrics, if you want to, and there’s no scalable way for Google to double-check everyone’s installation and setup. Once the GA tags are in your hands, they’ve lost a lot of control.

	To be fair, others disagree and think that Google will use any data they can get their hands on. Some have even produced indirect evidence that bounce rate is in play. I’m going to argue a simple point - that Google and Bing don’t need analytics data or bounce rate. They have all the data they need from their own logs.

	The 1 Reason I Don’t Buy

	One argument you hear all the time is that Google can’t possibly use something like bounce rate as a ranking signal, because bounce rate is very site-dependent and unreliable by itself. I hear it so often that I wanted to take a moment to say that I don’t buy this argument, for one simple reason. ANY ranking signal, by itself, is unreliable. I don’t know a single SEO who would argue that TITLE tags don’t matter, for example, and yet TITLE tags are incredibly easy to manipulate. On-page factors in general can be spammed – that’s why Google added links to the mix. Links can be spammed – that’s why they’re adding social metrics and user metrics. With over 200 rankings factors (Bing claims over 1,000), no single factor has to be perfect.

	Metric #1: SERP CTR

	The first metric I think Google makes broad use of is direct Click-Through Rate (CTR) from the SERPs themselves. Whether or not a result gets clicked on is one of Google’s and Bing’s first clues about whether any given result is a good match to a query. We know Google and Bing both have this data, because they directly report it to us.

	In Google Webmaster Tools, you can find CTR data under “Your site on the web” &gt; “Search queries”. It looks something like this:

	

	Bing reports similar data – from the “Dashboard”, click on “Traffic Summary”:

	

	Of course, we also know that Google factors CTR heavily into their paid search quality score, and Bing has followed suit over the past year. While the paid search algorithm is very different from organic search, it stands to reason that they value CTR. Relevant results drive more clicks.

	Metric #2: Dwell Time

	Last year, Bing’s Duane Forrester wrote a post called “How to Build Quality Content”, and in it he referenced something called “dwell time”:

	Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you.  If your content does not encourage them to remain with you, they will leave.  The search engines can get a sense of this by watching the dwell time.  The time between when a user clicks on our search result and when they come back from your website tells a potential story.  A minute or two is good as it can easily indicate the visitor consumed your content.  Less than a couple of seconds can be viewed as a poor result.

	Dwell time, in a sense, is an amalgam of bounce rate and time-on-site metrics – it measures how long it takes for someone to return to a SERP after clicking on a result (and it can be measured directly from the search engine’s own data).

	Google hasn’t been quite so transparent, but there’s one piece of evidence that suggests strongly to me that they use dwell time as well (or something very similar). Last year, Google tested a feature where, if you clicked a listing and then quickly came back to the SERP (i.e. your dwell time was very low), you would get the option to block that site:

	

	This feature isn’t currently available for all users – Google has temporarily scaled back site blocking with the launch of social personalization. The fact that low dwell time triggered the ability to block a site, though, clearly shows Google is factoring in dwell time as a quality signal.

	1 + 2 = A Killer Combo

	Where these 2 metrics really shine is as a duo. CTR by itself can easily be manipulated – you can drive up clicks with misleading titles and META descriptions that have little relevance to your landing page. That kind of manipulation will naturally lead to low dwell time, though. If you artificially drive up CTR and then your site doesn’t fulfill the promise of the snippet, people will go back to the SERPs. The combo of CTR and dwell time is much more powerful and, with just 2 metrics, removes a lot of quality issues. If you have both high CTR and high dwell time, you’re almost always going to have a quality, relevant result.

	Do Other Metrics Matter?

	I’m not suggesting that bounce rate and other user metrics don’t matter. As I said, dwell time is connected (and probably well correlated) to both bounce rate and time-on-site. Glenn Gabe had a nice post on “actual bounce rate” and why dwell time may represent an improvement over bounce rate. I’m also sticking to traditional user metrics from analytics and leaving out broader metrics, like site speed and social signals, which clearly tie into user behavior.

	What I want you to do is to take a broader view of these user metrics, from the search engine’s perspective, and not get obsessed with the SEO impact of your analytics data. I’ve seen people removing and even manipulating GA tags lately, for fear of SEO issues, and what they usually end up doing is just destroying the reliability of their own data. I don’t think either Google or Bing are using direct analytics data, and even if they do down the road, they’ll probably combine that data with other factors.

	So, What Should You Do?

	You should create search snippets that drive clicks to relevant pages and build pages that make people stay on your site. At the end of the day, it sounds pretty obvious, and it’s good for both SEO and conversion. Specifically, think about the combo – driving clicks is useless (and probably even detrimental to SEO) if most of the people clicking immediately leave your site. Work to find the balance and to target relevant keywords that drive the right clicks.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don&#039;t have time to hunt down but want to read!
    
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			<pubDate>Thu, 23 Feb 2012 06:29:25 CET</pubDate>
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			<title>San Francisco Launches The 2012 Innovation Portfolio, From Open Taxi Data To Beta Tests In City Hall</title>
			<link>http://marketingfeeds.nl/artikel/san-francisco-launches-the-2012-innovation-portfolio-from-open-taxi-data-to-beta-tests-in-city-hall</link>
			<description><![CDATA[San Francisco may not have intended to be become the startup mecca that it is today, but now the city government is working hard to make itself as friendly as possible to tech entrepreneurs. Makes sense, considering that there are 1,539 tech companies and 30,000 tech jobs in the city now — a number that’s been growing fast as older industries like high finance continue to suffer through the recession.
What that means is this. Mayor Ed Lee, who came to power last year with heavy support from the local tech scene, is announcing a new initiative today at the TechFellow awards ceremony, that has some intriguing ideas for making the city itself more relevant to the booming industry within it.
Broadly, the so-called 2012 Innovation Portfolio is trying to do everything from helping founders making it easier to complete the paperwork for creating a company, to giving developers new access to city data, to introducing new ways for citizens to share their opinions with the city, to actually testing out tech products at City Hall itself. A number of other cities in the US and around the world have been working on similar initiatives, so as a resident I can personally say that I’m happy to see this happening.
Especially because the city’s awful taxi system is getting opened up to innovation.
Here’s a closer look at key pieces of the portfolio, based on documents provided to me from the city — plus my own editorializing.
Business One-Stop: Having been through the awful state and federal paperwork for founding a company myself, this one sounds very helpful. The city will launch an online service that allows businesses to “answer simple step-by-step questions and be presented with a clear roadmap of the required steps and forms to complete” founding paperwork online. It’s not clear if this is only for companies that make California their federal home — that might be an issue for tech companies, which normally federally incorporate in Delaware due to its business-friendly bureaucracy. The city is aiming for at least one section of the new site to be online by the end of this year.
ImproveSF: Slated for this spring, the site will let any citizen provide answers to major civic problems — budget savings (which the city has struggled to make happen), and revitalization plans for the middle part of Market Street are two examples.
Open Taxi Access: “In our City, 50% of taxis sit empty, many concentrate downtown and at SFO, and central dispatch doesn’t work, so we want to work with you in solving this problem,” the city states frankly in its presentation on the initiative. Exactly. In fact, this type of problem has helped Uber’s town car service become a hit with residents. To kick this effort off, the city is planning an event for February 24 and 25 “to help the City redefine taxi access and help us define next steps.” Look for TechCrunch to be all over this project.
Hackathons 2.0: Similar to the taxi initiative, the idea here is to bring “hackathon” developer events put on by tech organizations to specific city issues. It promises “user-centered” hackathons for civic topics like veterans services, payments, and transportation. Events are already planned with the California College of Art, Black Founders, Mozilla and GAFFTA.
Open Data: In addition to taxis and the hackathons, the city is more generally trying to make all sorts of other data available to developers — it says it already has 60 apps built on its data, according to its presentation. The broader data plan includes working for legislation that will make information more easily available to the public, and providing more than 200 of its own data sets online. “As part of this effort, the City is moving to a cloud-based data sharing service for launch in March” — I’m not sure what that means, but I guess a central online repository for the data sets? I’ll update if I find out more.
SmartPDFs: In parallel with the open data efforts listed above, the city also wants to make paperwork easier for all of its citizens. This means moving paper-based processes online so you don’t need to print and fax and mail everything. The pilot launch has started and look for deployment across city agencies over the year.
Separately, the city says it’s beginning to test out new technology at City Hall — including Yammer, and Cozybit and 802.11s mesh networking.
You can find more details on the city’s “Innovation” site, here. Partners include sf.citi (which we covered more here), along with Code For America, CCOL, the San Francisco Office of Economic and Workforce Development, and SPUR.
[San Francisco cityscape photo via Mr. Thorngren&#039;s social studies blog.]
         


     
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			<pubDate>Thu, 23 Feb 2012 06:29:25 CET</pubDate>
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			<title>The Winners Of This Year’s $100,000 TechFellow Awards Are…</title>
			<link>http://marketingfeeds.nl/artikel/the-winners-of-this-year’s-100000-techfellow-awards-are…</link>
			<description><![CDATA[Tonight, Silicon Valley’s heroes gave competition a rest and joined together at the third annual TechFellow Awards to celebrate the spirit of innovation. An all-star committee of industry moguls carefully considered your nominations of visionaries in the fields of engineering, product design and marketing, general management, and disruptive innovation. They chose 5 leaders per category and awarded them each a $100,000 grant to invest in a startup of their choice.
Supported by Founders Fund, TechCrunch, and New Enterprise Associates (NEA), the awards ceremony was hosted by Jim Parsons, the Emmy-award winning star of nerdy television comedy show The Big Bang Theory at San Francisco’s Museum Of Modern Art. Mayor Ed Lee spoke, Facebook engineer Mark Slee DJ’d, and past winners toasted the future of our industry.

Thanks to everyone for submitting your nominations. Here are the 5 winners for each category of this year’s TechFellow Awards:
Engineering Leadership
Presented by: Sandy Jen, co-founder of Meebo

Ruchi Sanghvi, former Product Manager (NewsFeed) at Facebook
Amitt Mahajan, co-creator of MyMiniLife (Farmville)
Scott Marlette, former Product Manager (Photos) at Facebook
Hilary Mason, Chief Scientist at Bit.ly
Brian Totty, Senior Vice President of Engineering at Groupon

Product Design &amp; Marketing
Presented by: Dave Morin, co-founder and CEO at Path

Craig Mod, former designer at Flipboard
Dustin Mierau, co-founder and Chief Designer of Path
Wilson Miner, designer at rdio
Dan Cederholm, co-founder of Dribbble
Joe Hewitt, former Product Manager (iPhone) at Facebook

General Management
Presented by: Aaron Patzer, founder of Mint

Joe Greenstein, founder and CEO of Flixster
Heather Harde, former CEO of TechCrunch
Andrew Siegel, SVP, Strategy and Corporate Development of Conde Nast
Clara Shih, CEO of Hearsay
Victoria Ransom, founder &amp; CEO of Wildfire Interactive

Disruptive Innovation
Presented by: David Friedberg, CEO at The Climate Corporation

Diego Berdakin, co-founder and President of BeachMint
Marco Arment, creator of Instapaper
Leilah Janah, founder and CEO of Samasource
Matthew Prince, co-founder and CEO of CloudFlare
Perry Chen, co-founder and CEO of Kickstarter
Tom Preston-Werner, co-founder and CTO, Github

         


     
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			<pubDate>Thu, 23 Feb 2012 06:29:25 CET</pubDate>
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			<title>Clothes Horse Wants To Solve The Biggest Problem With Online Shopping: Finding Clothes That Fit</title>
			<link>http://marketingfeeds.nl/artikel/clothes-horse-wants-to-solve-the-biggest-problem-with-online-shopping-finding-clothes-that-fit</link>
			<description><![CDATA[Clothes Horse, a fashion technology company based out of New York, is publicly launching its platform today in an attempt to address one of the biggest challenges facing online shoppers: buying clothes that fit. Through the use of a customizable widget that merchants add to their own websites, Clothes Horse can determine within just 30 seconds how the retailers’ items will fit any customer. The goal is not only to decrease shopping cart abandonment, but also the rate of returns due to ill-fitting clothes.
The problem with shopping for clothes online is that customers have gotten burned by their past experiences. “Instead of being excited about this great new thing you’re about to buy,” explains Clothes Horse co-founder Vikram Venkatraman, “you think about the last time you had to return something, or you start wondering if it’s really going to be as nice on you as it looks in the picture.”
It’s those points of hesitation that cause 70% of shopping cart abandonment, he says. Not only that, but 60% of the time customers return clothes they bought online, it was because of fit issues.
Retailers, of course, know the challenges surrounding fit – it’s why they provide measurements and size charts for all their clothes on their websites. But just because you can zip something up, that doesn’t necessarily mean it fits well. To address these issues, Clothes Horse provides a quick, user-friendly product that helps online shoppers determine, in about thirty seconds, whether something will actually fit in real life.
The product is a white-labelled Q&amp;A system that enables shoppers to build a profile based on their answers to questions, which don’t have to involve measurements. Although retailers can customize the system to suit their needs, the idea is to go beyond things like height and weight, and find out about a customer’s body type, preferred brands, comfort in a given brand, and more.
For example, a men’s clothing site might ask “What brand’s dress shirt fits you best?” to which the shopper could choose “Ralph Lauren,” “Calvin Klein,” “DKNY,” etc. They could also describe how well that brand fits, answering “it’s perfect,” “it fits well,” or “it doesn’t fit very well.”
After a handful of questions like this are answered, the Clothes Horse widget then tells you what size to buy, and, most importantly, how it will fit (e.g. “tight around the chest,” “just right in the collar”).


“Now you know what trade-offs you have to make, if any,” explains Venkatraman. “You know what to expect given your lifetime of shopping. It lets you put this new thing that you’re shopping for in a context that you’re used to, so you know a little bit about it,” he says.
In early tests with Clothes Horse beta customer Bonobos.com, use of the new system delivered a 13% sales boost, results which the retailer has called encouraging. Heck, it may even be able to help you find jeans that fit!
Behind the scenes, Clothes Horse has a large database of human measurements which they’ve combined with measurement data from around 50 brands, six of which are live now on the web (Bonobos, Modus Man, Duke &amp; Winston, Five Four Jeans, Frank &amp; Oak, and one undisclosed customer). The startup is also in talks with several large retailers, who are reportedly very interested in the platform.
Finding fit is really only phase one of Clothes Horse’s grand scheme. Further down the road, it plans to support Facebook integration to help users build a shopping profile based on brands they “like” and what their friends like. This profile will function as a portable identity that moves with you from site to site. A mobile experience that ties offline shopping to the online profile is also in the works.
Besides Venkatraman, a former Deloitte consultant, entrepreneur and author, the other two co-founders are V Bespoke co-founder Dave Whittemore and software engineer Will Charczuk.  The team has an undisclosed amount of seed funding from Contour Ventures, and angel funding from Mark Wachen, Ben Ling, DreamIt and others.
         


     
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			<pubDate>Thu, 23 Feb 2012 06:29:25 CET</pubDate>
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			<title>OnLive Adds “Cloud-Accelerated Browsing” To Its Streaming-Desktop Stable</title>
			<link>http://marketingfeeds.nl/artikel/onlive-adds-“cloudaccelerated-browsing”-to-its-streamingdesktop-stable</link>
			<description><![CDATA[You’re probably familiar with OnLive, the company that made its mark by streaming brand new console and PC games to whatever devices could support a high-bandwidth video stream. Many doubted its technology to begin with (including yours truly – Is OnLive OnCrack?) but they’ve more or less delivered on their promises, and have also been expanding the services they offer. Most recently they introduced OnLive Desktop, which streamed a Windows 7 desktop to your iPad.
That was mainly focused on productivity – Office apps and such. Now they’ve added web browsing to the table. Yes, they will stream live video of a web browser running in a datacenter to your device, which almost certainly already has a web browser.
If that sounds crazy, it’s probably because it kind of is. But maybe it’s crazy like a fox. Their accelerated browser is a full-on desktop browser running on a gigabit connection. It can load files and display them to you in the video stream faster than you can load them on your own device. And of course it has Flash. It’s certainly more capable than, say, Safari on iPad, but is it really better?
The problem is that the average consumption experience doesn’t really benefit from being streamed. Flash is rarely critical to use from a tablet (though it can be nice), and big attachments are often virtualized already – big PDFs and video files can be viewed or streamed online without a tedious download process. The few cases where a window into a high-speed but generic browser is better than the built-in one are probably overshadowed by the inevitable downsides of interacting with a virtual, video desktop: lag and occasional poor image quality.
You’ll have to shell out to give it a try; the iOS app is free and you can access productivity tools (if they have the spare bandwidth for you), but for the browser and desktop you’ll need to drop $5 per month. Soon you’ll also be able to pay $10 per month for extra space and custom desktop apps. It’s the beginning of something cool, but at the moment it seems a hard sell.
         


     
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			<pubDate>Thu, 23 Feb 2012 04:24:50 CET</pubDate>
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			<title>BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search &amp; Social</title>
			<link>http://marketingfeeds.nl/artikel/bloomreach-marketing-platform-aims-to-expose-your-best-content-in-organic-search-social</link>
			<description><![CDATA[Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.
     
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			<pubDate>Thu, 23 Feb 2012 04:24:50 CET</pubDate>
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			<title>Exclusief : Dit is de fabriek waar de iPad en iPhones worden gemaakt</title>
			<link>http://marketingfeeds.nl/artikel/exclusief-dit-is-de-fabriek-waar-de-ipad-en-iphones-worden-gemaakt</link>
			<description><![CDATA[Tot gisteren was het een publiek geheim waar en in welke fabriek Apple&#039;s succes-producten als de iPad en iPhone worden geproduceerd. Waar President Obama ooit had gehoopt dat]]></description>
			<pubDate>Thu, 23 Feb 2012 02:21:24 CET</pubDate>
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			<title>Browser Shootout Shows Minor Variations In Performance – It’s Still A Matter Of Taste</title>
			<link>http://marketingfeeds.nl/artikel/browser-shootout-shows-minor-variations-in-performance-it’s-still-a-matter-of-taste</link>
			<description><![CDATA[The browser wars are in a tense state of suspension right now. The once-obvious advantages of one and disadvantages of another can’t be counted on as much as they could a year ago, and fast-changing standards and interaction methods have produced a sort of uneasy détente while everyone awaits the browser equivalent of the Manhattan Project to catapult them into the atomic age.
Tom’s Hardware just did a nice, thorough examination of the available browsers on Windows 7 and Ubuntu, and the findings are really mixed. It used to be that Firefox always won, and we could all make fun of IE. Then Chrome came and won all the speed benchmarks. And then there was Opera. Now it’s a mess. How do you pick the browser that’s best for you? Easy: you flip a coin.
The benchmarks are what you’d expect: standards compliance, HTML5 stuff, Javascript speed, hardware acceleration. It’s such a mixed bag of victories and losses by various parties that you can barely draw any conclusions. In the end, the winner (Firefox) is far from decisive, and is often “weak” in things at which the runner-up, Chrome, excels. And vice versa. Meanwhile Opera takes a few wins home, IE is the best at memory management (but little else), and Safari cleans up in page load times (but little else).

So why do I say you can flip a coin? Because first of all, don’t use Safari. It’s just not good enough, and unless you are compelled to use it for some purpose, it has no advantage over the rest and plenty of disadvantages. And don’t use IE (except for testing), because it still has trouble rendering properly, despite some interesting features. You can use Opera, but if you are, you’ve already made that decision and aren’t likely to go back on it any time soon. But for “regular” users who want to use popular plugins, ensure compliance with various webpages and apps that may or may not be built properly, and be sure of a very regular update schedule, Firefox and Chrome are really your only options.
And which should you choose? If you really don’t know, flip a coin. If you try to argue against it when it lands on Firefox, install Chrome. If you don’t like it, install Firefox. Or use both. The fact is right now, for the average user, it doesn’t matter much, and both browsers are great. I use Firefox for reasons that are trivial, yet nonetheless more important than performance or under the hood differences. But I wouldn’t recommend it over Chrome for anyone but myself.
Don’t get me wrong: there are differences between the browsers, and the results are worth going through if the browser is a mission-critical item for your work or you are seriously worried about a certain type of performance.  Of course, in a couple months, all these positions might be reversed. So you’ll have to take that coin out again.
         


     
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			<pubDate>Thu, 23 Feb 2012 01:58:57 CET</pubDate>
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			<title>As Journalists And Video Bloggers Are Killed, SyriaPioneer Lives On</title>
			<link>http://marketingfeeds.nl/artikel/as-journalists-and-video-bloggers-are-killed-syriapioneer-lives-on</link>
			<description><![CDATA[It goes without saying that the death of veteran Sunday Times war correspondent Marie Colvin and the French photographer Remi Ochlik – after an artillery shell hit their makeshift press centre in the Syrian city of Homs – is tragic. It’s also testament to the lengths to which journalists often go to get the story. But equally, the use of new technology by ‘citizen journalists’ has been equally significant in documenting the deadly acts of the Syrian government against its own people.
Among those killed in yesterday’s attack on the journalists’ position were three activists. One of those was video blogger Rami Ahmad al-Sayed, who was also known as “Syria Pioneer“. Ahmad al-Sayed had uploaded over 200 videos to various platforms of the killing and destruction in his area. We wrote about him and his video only this week when the Syrian government blocked Bambuser, the live video platform he was using.
Colvin was a decorated foreign correspondent. Ochlik had won a World Press Photo award. Obviously al-Sayed / Syria Pioneer had not had the chance to win such accolades. But his live broadcasts, using the startup video platform Bambuser did their part in showing the world what was going on in Syria.
His footage of the bombing of Homs was aired all over the world by BBC World, SkyNews, Al Jazeera and many more. Live video from the roof where Rami and his friends positioned their camera was broadcast all over the world. A collection of some of that output is contained in a tribute at Storyful. Be warned, much of it is harrowing to watch.

We know from Bambuser that Rami was accompanying three people to a civil hospital when he died. The car was believed to have been the target of mortar fire. While the others died instantaneously, Rami was badly injured but died from his wounds later in the hospital.
Born in 1985, father of a little girl aged a year and a half called Marym (pictured), his last message for his friends was sent to Bambuser:
“Babaamr is facing a genocide right now. I will never forgive you for your silence. You have all just given us your words but we need actions. However, our hearts will always be with those who risk their life for our freedom. I know what we need! We need campaigns everywhere inside Syria and outside Syria, and now we need all people in front of all embassies all over the world. In a few hours there will be NO place called BabaAmr and I expect this will be my last message and no one will forgive you who talked but didn’t act.”

But although a family has lost a husband and father, Syria Pioneer lives on, bringing live footage from inside Homs: because Rami’s friends and colleagues have resumed using the account. 
Rami’s pioneering work, using the platforms of the new technology world, will not have been in vain. 
You can get Syria Pioneer’s live channel on Bambuser right here. 
         


     
]]></description>
			<pubDate>Thu, 23 Feb 2012 01:58:57 CET</pubDate>
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			<title>Apple, Google, And Others Agree To Mobile App Privacy Policy Guidelines</title>
			<link>http://marketingfeeds.nl/artikel/apple-google-and-others-agree-to-mobile-app-privacy-policy-guidelines</link>
			<description><![CDATA[Though Apple, Google, Microsoft, RIM, Amazon, and HP don’t always see eye-to-eye, the six of them have entered into an agreement brokered by California Attorney General Kamala Harris to take a tougher stance on the issue of mobile privacy.
Going forward, the six companies involved must provide users with a privacy policy if the app in question collects personal information. Though the move will affect the app submission and downloading process for users the world over, it was designed to bring those six companies into compliance with California state law.
“The majority of mobile apps sold today do not contain a privacy policy,” Harris said. “By ensuring that mobile apps have privacy policies, we create more transparency and give mobile users more informed control over who accesses their personal information and how it is used.”
It isn’t just enough for these companies to provide app-specific privacy policies to their users; they must also do it before the user downloads it, creating a much-needed means for them to opt-in. Apple and company also need to be consistent in how they display that information, as the agreement Harris brokered called for “a consistent location for an app’s privacy policy on the application-download screen.”
On top of that, users will also be given tools to help police their respective app stores. The terms of the agreement note that the platforms in question will allow users to report non-compliant apps, which could bring about some welcome change in some respects — while the Android Market already allows users to flag questionable apps, the iOS App Store and the Windows Marketplace don’t give users that power. 
The past few weeks have made the mobile privacy issue a hot-button topic outside of the tech sphere, and the attention doesn’t just end with California’s AG — two congressmen sent a letter to Apple CEO Tim Cook posing questions about user data privacy, and the White House will be holding an online meeting tomorrow to accompany the release of a white paper on online privacy. Regardless of how this privacy discussion began, don’t expect for the talk to subside any time soon.
         


     
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			<pubDate>Thu, 23 Feb 2012 01:16:23 CET</pubDate>
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			<title>First Floor Labs Sold A Company To Facebook, Graduated Three YC Startups, And Is Accepting Applications</title>
			<link>http://marketingfeeds.nl/artikel/first-floor-labs-sold-a-company-to-facebook-graduated-three-yc-startups-and-is-accepting-applications</link>
			<description><![CDATA[Last Friday I visited the Aol* building on Page Mill Road in Palo Alto. But instead of the stench of death and decay you would normally find at a dying company, I found joy and the hustle and bustle of youth. More importantly, I found startups, tens of startups with founders eager to show me around the various VC firms (SoftTech, Morado) and incubators occupying the building’s first floor.
Because someone brilliant at Aol decided to give away the space to startup incubators instead of renting it out to other dead men walking companies, it was filled with light and life. Who ever you are, you a genius.
Anyways, on the first floor of this huge Aol building, in addition to StartX and education-focused incubator Imagine K-12, is a modest accelerator called First Floor Labs.
Founded by Stanford MBA and Former Facebooker Maisy Samuelson and Aol Ventures dude Adam Smith, First Floor Labs basically provides office space and amenities like a kitchen and a gym to pre-Series A teams of between one to four people — startups that would otherwise work out of coffee shops or apartments. Thanks to an Aol Ventures sponsorship, the space is free for six months to all accepted startups without further obligation or any equity transferral.

 
Samuelson says that she and Smith are in it because they are passionate about startups and the tech community (In Smith’s case having early access to hot startups never hurts a VC), “I love working with an established company to help the next generation of entrepreneurs succeed. It’s amazing to have so much talent and energy in one room. “
“Smoopa grew from 20,000 downloads to more than 100,000 downloads while we were in First Floor Labs and it’s been great to have smart people around to help us scale,” First Floor Labs resident and Smoopa co-founder Mendel Chuang told me, “The amount of knowledge and expertise in this community is incredible.”
Already one startup, Digital Staircase, has gone to Facebook, while three (stealth) others made it into the upcoming YCombinator class (only three applied).
Applications for First Floor Labs spring session, which will house in 15 startups instead of 10, are due on March 9th. Also, I’m going to try work out of there every Thursday from now on, so if you’re around, come say hi!
*Disclosure: TechCrunch is owned by Aol, in case this is your first time visiting the Internet. I think they write it ‘AOL’ though.

         


     
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			<pubDate>Thu, 23 Feb 2012 00:17:13 CET</pubDate>
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			<title>#1 FB Dating App Zoosk’s New Model: Seducing Couples With Advice and Date Discounts</title>
			<link>http://marketingfeeds.nl/artikel/1-fb-dating-app-zoosk’s-new-model-seducing-couples-with-advice-and-date-discounts</link>
			<description><![CDATA[Every time a dating site succeeds in making a match, it loses two users. To offset churn, Zoosk tells me that tomorrow it’s announcing a new business model that complements subscriptions with date discounts, expert relationship advice, gift ideas, holiday reminders, online scrapbooks. The products could convince users to pay even after they’ve found their sweethearts. If users fall in love with the new revenue streams, the whole dating industry could start courting happy couples.
Zoosk now has 15 million monthly active users across its site, mobile, and Facebook app. It also has a $90 million annual sales run rate, up from $20 million in 2009. Still, it’s had to raise $40.5 million to buy ads and failed dating sites so it can replace the users who cancel their subscriptions once they’ve found a mate. Most users don’t want to look like losers by sharing their Zoosk activity on Facebook or Twitter, so the service misses out on the organic virality enjoyed in other verticals.
But Zoosk may have found a way out of this downward spiral. While a $12-$30 monthly subscription may seem expensive, singles, and men in particular, are used to forking over cash to impress dates with dinners, drinks, and nightlife. Zoosk could grow profits if it captured some of this spend by offering discount package dates similar to romantic experience subscription service BeCouply.
Once a couple emerges from the high-priced date honeymoon period, Zoosk could sell them on reminders and gift ideas. It could take cut of spend on birthdays, Valentine’s Day, and the winter holidays, as well as digital scrapbooks.
Finally, Zoosk could identify couples on the verge of breakup through on-site behavior analysis that surfaces users returning to their profiles for the first time in months. Then it’s as simple as targeting them with in-house ads about how true love never dies and they’ll never find someone better.
[Image Credit: iStockPhoto]
         


     
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			<pubDate>Thu, 23 Feb 2012 00:17:13 CET</pubDate>
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			<title>Hack Makes Nook Touch E-Ink Display Almost As Responsive As LCD</title>
			<link>http://marketingfeeds.nl/artikel/hack-makes-nook-touch-eink-display-almost-as-responsive-as-lcd</link>
			<description><![CDATA[As you probably know, bistable or passive displays like the E-Ink ones in e-readers focus on battery life and readability rather than color and interactivity. The latest devices have been optimized for fast page refreshes and touch operation, but generally you’re still waiting a half a second or so for the screen to flip over to the next page, menu, or what have you.
But that’s not all they’re capable of. We’ve seen hacks before, but this one definitely takes the cake. Check out this video of a Nook Touch from XDA hacker marspeople:

Bear in mind this is strictly a hack and not a full-on release or commercially developed product. Most people wouldn’t want to use the device in this state: it’s not consistent in how fast it responds, there are graphical glitches, and it probably drains the battery like crazy. But the fact is they’ve got a passive display refreshing ~15-20 times per second and responding to touches instantly like a normal tablet.
The possibilities for this generation of readers are limited: few people are going to install a hack like this, and even if they did, not much content is really designed to be consumed this way. Pages are a natural way to read books, and scrolling constantly is kind of a pain. But it’s amazing to see these displays, usually so slow and static, being used so actively. Here’s hoping the next displays from E-Ink (or Bridgestone, or whoever) are capable of even more. Despite what people might say, the passive display still has a lot of potential to grow and evolve.
[via The Digital Reader]
         


     
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			<pubDate>Thu, 23 Feb 2012 00:17:13 CET</pubDate>
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			<title>SearchCap: The Day In Search, February 22, 2012</title>
			<link>http://marketingfeeds.nl/artikel/searchcap-the-day-in-search-february-22-2012</link>
			<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and...

Please visit Search Engine Land for the full article.


      
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			<pubDate>Wed, 22 Feb 2012 23:29:35 CET</pubDate>
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			<title>Screens VNC 2.0: computerscherm op je Apple TV met AirPlay</title>
			<link>http://marketingfeeds.nl/artikel/screens-vnc-20-computerscherm-op-je-apple-tv-met-airplay</link>
			<description><![CDATA[ De app Screens VNC maakt het mogelijk om je Mac vanaf de iPhone te besturen. Hierdoor kun je bijvoorbeeld een bestand op je pc openen terwijl je in de trein zit, of alvast een programma opstarten tijdens je rit naar huis. Een nieuwe update maakt het mogelijk om het getoonde beeld ook op een televisie te laten zien met behulp van AirPlay. iCloud-synchronisatie zorgt ervoor dat je Screens maar eenmalig hoeft in te stellen om de app op al je iDevices te gebruiken. (...) Lees de rest van dit bericht op iPhoneclub.nl: Screens VNC 2.0: computerscherm op je Apple TV met AirPlay  Geen reacties | Stuur door via e-mail        Tags: screens, vnc ]]></description>
			<pubDate>Wed, 22 Feb 2012 23:29:35 CET</pubDate>
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			<title>BloomReach SEO Platform Aims to Expose Your Best Content in Organic Search &amp; Social Channels</title>
			<link>http://marketingfeeds.nl/artikel/bloomreach-seo-platform-aims-to-expose-your-best-content-in-organic-search-social-channels</link>
			<description><![CDATA[Cloud marketing platform BloomReach has launched with a suite of three intelligent discovery tools for businesses. BloomReach accomplishes some pretty incredible things for web businesses in need of a holistic, well-rounded marketing approach.
     
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			<pubDate>Wed, 22 Feb 2012 23:29:35 CET</pubDate>
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			<title>Dutchcowboys Verified Google+ Page</title>
			<link>http://marketingfeeds.nl/artikel/dutchcowboys-verified-google-page</link>
			<description><![CDATA[Als bedrijf of merk wil je er altijd zo snel mogelijk voor zorgen dat je profiel op een van de vele sociale netwerken als authentiek wordt gezien. Zo kun je op twitter al geruime tijd een verified...]]></description>
			<pubDate>Wed, 22 Feb 2012 22:59:53 CET</pubDate>
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			<title>MyLifeOrganized: uitgebreide takenplanner op de iPad</title>
			<link>http://marketingfeeds.nl/artikel/mylifeorganized-uitgebreide-takenplanner-op-de-ipad</link>
			<description><![CDATA[ MyLifeOrganized is een van de meest uitgebreide Gettings Things Done-toepassingen die je op een pc kan installeren. De toepassing is nu ook verkrijgbaar voor de iPad, waarbij meteen het enorme prijskaartje opvalt ten opzichte van andere projectplanners en takenlijsten. MyLifeOrganized kost 15,99 euro in aanschaf en voorts word je nog eens verzocht om bij te betalen voor de cloud-opslag waardoor je de gegevens draadloos kan synchroniseren met andere gebruikers en MyLifeOrganized op de computer en de iPhone. Wel is die optie tijdelijk de eerste maand gratis. (...) Lees de rest van dit bericht op iPadclub: MyLifeOrganized: uitgebreide takenplanner op de iPad  Geen reacties | Stuur door via e-mail | Voeg toe aan del.icio.us | Technorati Links  Tags: mylifeorganized, projecten, takenlijst, to do verwante verhalenGerucht: ‘Microsoft Office voor iPad verschijnt over enkele weken’]]></description>
			<pubDate>Wed, 22 Feb 2012 22:59:53 CET</pubDate>
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			<title>HP Q1 Revenue Down 7 Percent To $30B, Net Income Down 44 Percent, Software Sales Up 30 Percent</title>
			<link>http://marketingfeeds.nl/artikel/hp-q1-revenue-down-7-percent-to-30b-net-income-down-44-percent-software-sales-up-30-percent</link>
			<description><![CDATA[HP just reported mixed first quarter earnings. The company posted non-GAAP diluted earnings per share of $0.92, down 32% from the prior-year period (GAAP diluted earnings per share were $0.73, down 38% from the prior-year period). First quarter net revenue came in at $30.0 billion, down 7% from the previous year.  Analysts expected earnings of $0.87 cents a share on revenue of $30.7 billion. GAAP Net Income was down 44% to $1.5 billion. 
“In the first quarter, we delivered on our Q1 outlook and remained  focused on the fundamentals to drive long-term sustainable returns,” said Meg Whitman, HP president and chief executive officer in a statement. “We are taking the necessary steps to improve execution, increase effectiveness and  capitalize on emerging opportunities to reassert HP’s technology leadership.”
In the Americas, first quarter revenue was $13.2 billion, down 9% year over year. Europe, the Middle East and Africa revenue of $11.7 billion was down 4% year over year, and revenue in Asia Pacific was $5.2 billion, representing a 10%  decrease year over year.
Revenue from outside of the United States in the first quarter accounted for 66% of total HP revenue. BRIC countries (Brazil, Russia, India and China) generated revenue of $3.1 billion, down 13% from the year-ago period, and representing 10% of total HP revenue. Revenue in HP’s commercial businesses declined 4% year over year. Revenue in HP’s consumer businesses, within PSG and IPG, was collectively down 23% year over year.
In terms of specific product lines, the Personal Systems Group (PSG) revenue declined 15% year over
year, and services revenue of $8.6 billion grew 1% year over year with a 10.5% operating margin. Imaging and Printing Group revenue declined 7% year over year. Consumer hardware revenue was down 15% year over
year. Enterprise Servers, Storage and Networking (ESSN) revenue declined 10% year over year. 
On the bright side, software revenue grew 30% year over year with a 17.1%. HP says software revenue
was driven by 12% license growth, 22% support growth and 108% growth in services. 
         


     
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			<pubDate>Wed, 22 Feb 2012 22:41:08 CET</pubDate>
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